SEPHORA YOUTUBE: DIRECTION AND PRODUCTION

Sunny Production had the pleasure of partnering with Sephora’s in-house studio from 2021-2023 to produce a high volume of content for the retailer’s YouTube. Clara worked closely with Sephora’s influencer marketing, creative and editorial departments to direct over 30 monthly assets featuring Sephora’s on-camera talent and influencer team. Aside from talent direction, Clara was closely involved in art direction, script and post-production. She worked closely with the Sephora production team to develop protocols to support high volume capture which the company still implements today. Sunny Production provided line production, travel support and crew. After 2023, Clara was frequently invited back as a director for both long form and social content.