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SUNNY BUNNY PRODUCTION

  • ABOUT
  • WORK
  • CONSULTING
  • CONTACT

SEPHORA YOUTUBE: DIRECTION AND PRODUCTION

Sunny Production had the pleasure of partnering with Sephora’s in-house studio from 2021-2023 to produce a high volume of content for the retailer’s YouTube. Clara worked closely with Sephora’s influencer marketing, creative and editorial departments to direct over 30 monthly assets featuring Sephora’s on-camera talent and influencer team. Aside from talent direction, Clara was closely involved in art direction, script and post-production. She worked closely with the Sephora production team to develop protocols to support high volume capture which the company still implements today. Clara oversaw a small team that provided line production, travel support and crew. After 2023, Clara was frequently invited back as a director for both long form and social content.