Jewelry designer, Michelle Berlinger, depends heavily on social media to advertise her vintage inspired engagement rings. Berlinger approached Clara to help develop, direct and edit brand and collection launch videos that would feel authentic on Instagram and TikTok, while being strategic in terms of content, narration and visuals. Clara and her team combined an iPhone interview, iPhone BTS footage and elevated jewelry footage captured in studio. This allowed her to primarily rely on footage that would perform on social media, while still highlighting the exquisite details the fine jewelry with a professional set-up. Clara worked closely with Michelle and her CEO to structure the script and outline the videos to communicate emotion, key points about the products, and crucially, make Michelle’s persona a main reason for consumers to connect to the brand. Clara also delivered a suite of video clips in multiple formats that Michelle’s team could use in-house.