Jewelry designer Michelle Berlinger invited Sunny Production to develop, direct, and edit a series of brand and collection launch videos designed to clearly communicate her brand identity and feel native and authentic to Instagram and TikTok. Clara and her team combined iPhone-shot interviews and behind-the-scenes footage with elevated, studio-captured jewelry footage. This approach prioritized content that performs organically on social platforms, while still showcasing the craftsmanship and fine details of the pieces through high-end production.
Working closely with Michelle, Clara helped shape the narrative by structuring scripts and outlining each video to balance emotional resonance with key product messaging. Central to the strategy was positioning Michelle herself as a compelling point of connection for the audience. In addition to the 3 hero edits, Clara delivered a comprehensive suite of short form video clips in multiple formats, enabling Michelle’s team to internally edit additional content seamlessly across channels and product pages.