BERLINGER: BRAND AND COLLECTION LAUNCH VIDEOS

Jewelry designer, Michelle Berlinger, depends heavily on social media to advertise her vintage inspired engagement rings and communicate her brand voice. Berlinger approached Clara to help develop, direct and edit videos for their social media advertising that would appear native on instagram and TikTok, while being strategic in terms of content, narration and visuals. Clara and her team combined an iPhone interview, iPhone BTS footage with elevated footage of jewelry they captured in studio. This allowed them to primarily rely on footage that would perform on social media, while still highlighting the exquisite details the fine jewelry with a professional set-up. Clara worked closely with Michelle and her CEO to structure the script and outline the videos to communicate emotion, key points about the products, and crucially, make Michelle’s persona a main reason for consumers to connect to the brand.